F09_MIS456_E-Commerce

**Waqas Mahmood** · provides students with an intensive survey of technologies used to support all aspects of electronic business. Upon completing this Course, a student will:
 * E Commerce**
 * //Course Aims and Objectives://**
 * To introduce the environment in which e-commerce, e-government and e-health takes place, the main technologies for supporting e-technologies, and how these technologies fit together;
 * //Learning Outcomes://**
 * understand the main technologies behind electronic systems and how these technologies interact;
 * have an understanding of how e-commerce and web based applications are desigened, built and implemented.
 * have a knowledge of tools, technologies, concepts and processes, that comprise the technical infrastructure of e-commerce sites and be able to solve problems about site design, hardware and software architecture, and document architecture.


 * //Grades Distribution://**

Term Exam: 40% Homework and quizzes: 10% Project/Report: 10% Final Exam: 40%

E-Commerce: Business, Technology, Society – 2nd edition Authors: Kenneth C. Laudon & Carol Traver Publisher: Addison Wesley ISBN: 0-321-20056-X
 * //Required Course Textbook://**


 * //Optional Textbook/Reference book://**

1) Electronic Commerce, A Managerial Perspective 2006 edition Authors: Efraim Turban, David King, Dennis Viehland, and, Jae Lee Publisher: Prentice Hall, 2006 ISBN: 0-13-185461-5

2) E-Commerce and M-commerce Technologies Author: P. Candace Deans Publisher: IRM Press, 2005 edition
 * //Course Outline//**


 * Week 1**
 * //Introduction to E-commerce//

- The difference between e-commerce and e-business - Unique features of e-commerce technology - Types of e-commerce - Growth of the Internet and the Web - Origins and Growth of E-commerce - E-commerce I and E-commerce II eras - Organizing themes of e-commerce


 * Weeks 2-3**
 * //E-commerce business models and concepts//

- Elements of a business model - Business-to-consumer (B2C) business models - Business-to-business (B2B) business models - Business models in other emerging e-commerce areas - How the Internet and Web change business, strategy, structure, and process


 * Weeks 4-5**
 * Application Service Providers and SAAS (Software As A Service)

- Evolution of the Internet - Key technology concepts - Internet Protocols - The Internet today § The Internet Backbone § Network access points and metropolitan area exchange § Application Service Providers § Intranets and extranets
 * Week 6**
 * //First term Exam//


 * Weeks 7-8**
 * //Planning and designing an E-commerce website//

- Planning - Systems analysis and design - Building the system: In-house vs. outsourcing - Website hosting: In-house vs. outsourcing - System Testing - Implementation and maintenance - Website optimization factors - Choosing server software - Application servers - E-commerce merchant server software functionality - Merchant server software packages - Choosing the right hardware for your e-commerce site - Right-sizing your hardware platform § The demand side § The supply side - Other e-commerce site development tools § Interactive tools § Java, JSP, and JavaScript § ActiveX and VBScript - Personalization tools


 * Week 9-10**
 * //Security and Encryption//

- The e-commerce security environment - Types of threats - Technology solutions § Protecting Internet communications § Encryption § Securing channels of communication § Secure socket layers (SSL) § Protecting networks - Firewalls § Protecting servers and clients – OS controls/Anti-virus software


 * Week 11-12**
 * //Web Payment Systems//

- Payment systems - Credit-card e-commerce transactions - E-commerce digital payment in the B2C arena - Electronic billing and presentment systems


 * Week 13**
 * //Web Marketing Concepts//

- The Internet audience - Internet traffic patterns - Type of Internet connection: broadband impacts - Consumer behavior models - What consumers shop for and buy online - How shoppers find vendors online - Basic marketing concepts - Internet marketing technologies § Web transaction logs § Cookies and web bugs - Advertising networks - Branding strategies


 * Week 14**
 * //Web Marketing Communications//

- Online advertising - Direct email marketing and spam explosion - Online catalogs - Online chat - Public relations - Benefits of online marketing communications - The cost of online advertising - Websites as marketing communication tools § Domain names § Search engine optimization § Website functionality


 * Week 15**
 * //Auctions, Portals, and Communities//

- Benefits of auctions - Risks and costs of auctions - The growth and evolution of portals - Types of portals - What are online communities?
 * Week 16**
 * //Final Exam//