Marketing_Strategy

=Marketing Strategy=

Comments: If we market our program a little bit differently from the conventional way I believe we might get better response e.g. something on job opportunities (open ended), scholarships, successful career in consultancy and administration, communication and research skills development, ethics / values, integrity related to professional activities and personal relationships, collegiality, Awards and Placement.  Faisal Iradat

Oct 12: Have Test on 8 November, rather than 3 Jan. Suggested by Dr. Touheed.

Schedule:
Sep 15, Initial Meeting Oct 8, Expected proposal from BBCL

 Following are observations  Regards  Kamran Abdullah Khan  Assistant Coordinator Testing Services &  Acting Manager Placement, Career Development Centre  IBA Main Campus  <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; mso-ansi-language: EN-GB; mso-fareast-font-family: 'Times New Roman';">Tel: 111-422-422 Ext. 267 <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-GB; mso-fareast-font-family: 'Times New Roman';">
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; mso-ansi-language: EN-GB; mso-fareast-font-family: 'Times New Roman';">it is suggested that the proposed open house sessions will be held on Sundays instead of Friday & Saturday, so the parents can attend these sessions as they should have the all the necessary information in making any decision. <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-GB; mso-fareast-font-family: 'Times New Roman';">
 * <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; mso-ansi-language: EN-GB; mso-fareast-font-family: 'Times New Roman';">First advertisement will be on October 25, 2009 (as proposed) and then 2nd ad will come in December 13, 2009, so I assume that there will be a open-house advertisement in November to fill the gap, not just informing about the dates and venues of open-house in different cities but also highlighting the schedule of event that we follow for the BS admission cycle.

I suggest that we have the first advertisement by **__end of October__**, rather than in Mid December, which would be too late.

Tentative:
(Not Approved) || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Dec 13, 2009 to Dec 21, 2009 |||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> ||||||  || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 3, 2010 ** |||||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Sunday ** ||||||  || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Rs. 2500 |||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> ||||||  || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 12, 2010 **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Tuesday at 11:30 a.m. ||||  || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||||||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 14 to 16 2010 **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Thursday to Saturday ||||||  || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||||||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 30, 2010 **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Saturday at 10:00 a.m. ||||||  || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||||||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">February 1, 2010 **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Monday at 8:30 a.m. ||||||  ||
 * <span style="display: block; font-family: 'Tahoma','sans-serif'; font-size: 16pt; text-align: center;">PROPOSED (Tentative) SCHEDULE FOR BS(CS), MS (CS) & PhD ADMISSIONS Spring 2010
 * **__<span style="font-family: 'Tahoma','sans-serif'; font-size: 14pt;">Computer Science PROGRAMS __** ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 14pt;">DESCRIPTION ** |||||||||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 14pt;">SCHEDULE ** ||||||  ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">First Advertisement ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">October 25, 2009 |||||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Sunday |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> ||
 * **__<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Open House __****<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> Karachi, Skr, Hyd Qta,Isld, Psh , Lhr , Fsld , Mltn ** |||||||||| **<span style="color: red; font-family: 'Tahoma','sans-serif'; font-size: 10pt;">7 Nov ****<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">, 13 Nov, 14 Nov , 21 Nov, 27 Nov , 28 Nov ** ||||||  ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Admit Cards to be dispatched outside Karachi ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> December 10, 2009 |||||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> Thursday |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> ||  ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Second Advertisement ** |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> Dec 13, 2009 |||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> Sunday ||||||  ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Availability of Online Submission Forms **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Collection of Admit Cards ** |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Dec 16, 2009 to Dec 21, 2009 |||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> ||||||  ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Entry Test Date **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Test Fee **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Test to be held in Cities ** |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Karachi, Islamabad |||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> ||||||  ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Announcement of Test Result **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Interviews **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Final list of selected candidates ** |||||||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 18, 2010 ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Monday at 11:30 a.m. ||||||  ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Orientation **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Classes Start **

Previous:

<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Dec 13, 2009 to Dec 22, 2009 |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 3, 2010 ** |||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Sunday ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Rs. 2500 |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 12, 2010 **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Tuesday at 11:30 a.m. || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 14 to 16 2010 **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Thursday to Saturday || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 30, 2010 **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Saturday at 10:00 noon || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> |||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">February 1, 2010 **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Monday at 8:30 a.m. ||
 * <span style="display: block; font-family: 'Tahoma','sans-serif'; font-size: 16pt; text-align: center;">SCHEDULE FOR BS, MS (IT, SE, CS) & PhD ADMISSION Spring 2010 ||
 * **__<span style="font-family: 'Tahoma','sans-serif'; font-size: 14pt;">Computer Science PROGRAMS __** ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 14pt;">DESCRIPTION ** |||||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 14pt;">SCHEDULE ** ||
 * **__<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Open House __****<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> Karachi, Skr, Hyd Qta,Isld, Psh , Lhr , Fsld , Mltn ** |||||| **<span style="color: red; font-family: 'Tahoma','sans-serif'; font-size: 10pt;">7 Nov ****<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">, 13 Nov, 14 Nov , 21 Nov, 27 Nov , 28 Nov ** ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Admit Cards to be dispatched outside Karachi ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> December 10, 2009 |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> Thursday ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">First Advertisement ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Dec 13, 2009 |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Sunday ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Second Advertisement ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Dec 20, 2009 |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Sunday ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Availability of Online Submission Forms **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Collection of Admit Cards ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Dec 16, 2009 to Dec 22, 2009 |||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;"> ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Entry Test Date **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Test Fee **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Test to be held in Cities ** |||||| <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Karachi, Islamabad ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Announcement of Test Result **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Interviews **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Final list of selected candidates ** |||| **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">January 18, 2010 ** || <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Monday at 11:30 a.m. ||
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Orientation **
 * **<span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt;">Classes Start **

An initial meeting was held on 15 September, 2009, regarding developing a Marketing Strategy for the FCS, in which members of the FCS faculty, Manager Communication IBA and an Advertising agency were present. Dr. Wasim Khan has volunteered to be the coodinator for this activity. Plans were discussed for the upcoming Spring 2010 admissions for the BS(CS), MS(CS) and PhD programs.

Various issues were discussed in terms of strengthening the external communications of the Faculty of Computer Science with potential applicants, in particular for the BS(CS), MS(CS) programs. It was also decided to use alternate media including social marketing, technology oriented marketing such as magazines such as Spider, and Dawn.com advertisements along with other avenues for this end. A need to revamp IBA FCS website and make it highly dynamic and interactive was also highlighted.

Relevent sites that were referred to in the meeting were the [|Faculty of Computer Science] website and [|FCS Blog]. The **//Friends of FCS//** link also seems pertinent here.

Concepts of Viral and SEO marketing may also be explored, as proposed by Osama Khan.

**NCEAC link:** []

>> [] >> [] >>
 * Industry partnership links:
 * []
 * Programs
 * []