s11_MIS565_advEcommerce

=MIS565: Advanced E-commerce=

Semester:
Spring 2011 (Feb 14, 2011 - June 21, 2011)

Instructor:
Ali Hashmi

Contact info:
ahashmi55@yahoo.com ahashmi@iba.edu.pk mobile: 0334-3192577

Program:
BBA (MIS) Course Outline Spring 2011 MIS 565 Advanced ECommerce

=Chapters included in the final exam are: chapters 4, 5, 13, 16 and 19 =

Course Description

 * Understanding of E-business/E-commerce Strategy
 * Overview of E-commerce models and Applications: E-learning, E-government, E-Auctions, Online retailing, Social Networks, etc
 * Understanding of different components of E-commerce/E-business: E-Marketing, Order fulfillment, E-logistics, E-infrastructure, etc
 * Understanding of Launching a successful online Business and e-commerce projects
 * Overview of some of the commercial applications

Grades Distribution:
Term exams: 25%Homework and quizzes: 21% Project/Report: 14%Final Exam: 40% Mid term exam 2 - Question pool Lectures Introduction to E-commerce E-commerce Strategy E-Government, E-learning and E-books

Mobile commerce

E-marketing (chapter 4)

E-orderfullfillment (chapter 13)

Launching a successful online Business (chapter 16)

B2B ecommerce (chapter 5)

Building EC Applications (Chapter 19)

Assignments
Assignment #1 Section 1: Due Tues, March 8th, Section 2: Due Thurs, March 3rd

Assignment #2: Case: Social Networking Initiatives by the NZ Government Case writeup and presentation Section 1: Due Wed, March 16th Section 2: Due Thurs, March 10th

Assignment #3 Case: Google and YouTube Together (Laudon and Traver pg 683) Case writeup and Presentation Project: Select a project topic for your E-Business Plan Project. Include a one page description of your selected e-business that focuses on the product and/or services being provided. Section 1 : Due Tues, March 22nd Section 2: Due Thurs, March 17th

Assignment #4 Case: 1-800-flowers.com Uses Data Mining To Foster Customer Relationship Management pg. 211 of Turban and King Case writeup and Presentation Section 1: Due Tues, April 19th Section 2 : Due Thurs, April 21st

Assignment #5 Case: How TNZ Excels with Content Management pg. 767 of Turban and King Case writeup and Presentation Section 1: Due Tues, May 24th Section 2 : Due Thurs, May 19th


 * Assignment #6**
 * Case 5.3: Grainger and Goodrich pg. 231**
 * Questions1-3**
 * Case writeup and Presentation**
 * Section 1: Due Tues, May 31st**
 * Section 2: Due Mon, May 30th**

Articles and Handouts
Building a Business Plan for an e-Commerce Project bplans.com buzzle.com/articles/ecommerce-business-plan-a-plan-of-action.html [] Manage Your Business from Start to Finish Microsoft Startup Center How to start an online business Sample competitor Grid Balanced Scorecard Designer

Web Analytics Tools [|Six Stages of E-government] New York Egovernment Report What is SharePoint? Making websites Mobile friendly Cell me the Money (Deloitte's report) Mobile Marketing Association Code of Conduct Hillary Blinds (SFA solution) [|Mobile SAP CRM](Video) [|NextBus.com] (Video) [|DealMap Iphone App] (L-commerce Video) [|About Cookies] [|Choicestream] (video) [|AdMob CEO Interview] (video) US Internet revenue hit record in 2010 One World Direct Red Prairie Efficient Warehouse (Video) Custom Order WMS Top Tech Skills

Interesting links
Bomb Heard Around the Internet Google makes major change in search engine ranking algorithms Ebay and Mobile Commerce CruncGear Video on Mobile Payments Sybase Mobile Sales for SAP CRM Steve Balmer on Mac Book (funny video) Cool Fooda Video Mobile Banking Blog Bing Voice Search Iphone Simulator [|Cell Tower that fits in your Palm] MillionDollarHomePage EC for SMB (some useful videos) Surprising Truth about what Motivates us