s12_mis565_advEcommerce

=MIS565: Advanced E-commerce=

Semester:
Spring 2011 (Feb 1st, 2012 - June 7th, 2012)

Instructor:
Ali Hashmi

Contact info:
ahashmi55@yahoo.com ahashmi@iba.edu.pk mobile: 0334-3192577

Program:
BBA (MIS) Course Outline Spring 2012 MIS 565 Advanced Ecommerce

Course Description

 * Understanding of E-business/E-commerce Strategy
 * Overview of E-commerce models and Applications: E-learning, E-government, E-Auctions, Online retailing, Social Networks, etc
 * Understanding of different components of E-commerce/E-business: E-Marketing, Order fulfillment, E-logistics, E-infrastructure, etc
 * Understanding of Launching a successful online Business and e-commerce projects
 * Overview of some of the commercial applications



Grades Distribution:
Term exams: 30%Homework and quizzes: 20% Project/Report: 10%Final Exam: 40%

** Midterm Exams **

 * Midterm Exam #1 will cover **

Chapter 13 –Ecommerce Strategy and Global Ecommerce (Turban and King) Chapter 15 - Launching a Successful Online Business (Turban and King)

Note: The chapter numbers may vary based on the edition of your book.

** Lectures **


=** Final Exam topics **=



[[file:Eorderfullfillment.ppt]]
[|Six Stages of E-government]

New York Egovernment Report

(mobile marketing association code of conduct)

Assignments
Assignment #1 Section 1: Due Sat, Feb 18th, Assignment #2: Due Sat, March 3rd Case: HOW TELECOM NEW ZEALAND (TNZ) EXCELS WITH CONTENT MANAGEMENT (Chapter 15)

Enter rackspace.com. Examine its hosting, development, and other tools. Compare it with services offered by 1and1.com. Write a report.

Many individuals try to make a living simply by buy- ing and selling goods on eBay. Visit ebay.com and make a list of the ways in which these entrepreneurs use cross-selling and up-selling in their sales activities.

Assignment #3: Due Sat, April 7th Case: TOYOTA SCION GOES SOCIAL FOR ADVERTISING AND MARKET RESEARCH (chapter 4)

Enter doubleclick.com and examine company's any 3 products. Prepare a short report.

Case: WAL-MART TURNS TO MOBILE FOR WEATHER ALERTS (chapter 8) Answer all questions //Select some B2C sites that cater to teens and some that cater to older consumers. What types of e-payment methods do they provide? Are there any differences among the methods used on different types of sites? What other types of e-payment would you recommend for the various sites and why? // =Links= Building a Business Plan for an e-Commerce Project bplans.com buzzle.com/articles/ecommerce-business-plan-a-plan-of-action.html [] Manage Your Business from Start to Finish Microsoft Startup Center How to start an online business Sample competitor Grid Balanced Scorecard Designer Amazon (Pick, Pack and ship)
 * Assignment #4: Due Sat, May 12th**

Chapter 14 –Ecommerce Strategy and Global Ecommerce (Turban and King)