F10_MIS456_E-Commerce

= ** E Commerce **  =

** CCS Department ** ** IBA, Karachi ** ** Ali Hashmi ** **// Course Objectives: //**  **// Expected Outcomes: //** **// Grades Distribution: //** Term exams: 40%   Homework and quizzes: 10%   Project/Report: 10%   Final Exam: 40% **// Required Course Textbook: //** E-Commerce: Business, Technology, Society – 6th edition   Authors: Kenneth C. Laudon & Carol Traver   Publisher: Addison Wesley  - Definition of e-commerce, e-business with associated practical aspects and differences  - Features which are unique to e-commerce technology   - Different types of e-commerce   - Origin & Growth of the Internet and the Web   - Understanding E-commerce  - Detailed discussion & understanding of e-commerce models  § Business-to-consumer (B2C) business models   § Business-to-business (B2B) business models   § Business models in other emerging e-commerce areas   · Peer to Peer   · M-commerce   - Impact of Internet and World Wide Web on businesses, strategy, structure, and associated processes.  § Key technology concepts including Internet Protocol (IP), Internet Back Bone, Network Access Points, Metropolitan Area Networks, Application Service Providers, Intranets and extranets  - Planning, Systems analysis and design <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - In-house vs. outsourcing – details, differences, cost impact & associated advantages & disadvantages of both options System Testing, Implementation, Maintenance & optimization factors of the website <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Concept & understanding E-commerce merchant server <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Choosing the right hardware & server software for e-commerce site <span style="display: block; margin: 0in 0in 0pt 2in; mso-list: l2 level4 lfo1; tab-stops: list 2.0in; text-indent: -0.25in;"> · Application servers including sizing of hardware platform considering the business plan & associated supply/demand <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Other e-commerce site development tools <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Interactive tools <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Java, JSP, and JavaScript <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § ActiveX and VBScript <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Personalization tools <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Understanding of e-commerce related security environment, threats & technology based solutions includes <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Protecting & securing channels of internet communications <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Encryption <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Secure socket layers (SSL) <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Digital Signatures <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Protecting networks using different types of Firewalls <span style="display: block; margin: 0in 0in 0pt 1.5in; mso-list: l2 level3 lfo1; tab-stops: list 1.5in; text-indent: -0.25in;"> § Protecting servers and clients using OS controls/Anti-virus software <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Introduction of Payment Systems involved in e-commerce <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Credit-card e-commerce transactions <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Other types of payment methods <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Digital payment in B2C <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Electronic billing <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Basic marketing concepts <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Internet marketing technologies <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Search engine marketing <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - B2C and B2B E-commerce Marketing and Branding Strategies <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Tools to measure website traffic <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Online advertising, Online catalogs, Online chat <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Direct email marketing <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Benefits of online marketing communications <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - The cost of online advertising <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Ethical, Social and Political issues in ecommerce <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Online Retailing and Services <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Social Networks, Auctions, and Portals <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - B2B E-commerce: Supply Chain Management and Collaborate Commerce <span style="display: block; margin: 0in 0in 0pt 1in; mso-list: l2 level2 lfo1; tab-stops: list 1.0in; text-indent: -0.25in;"> - Demo of some commercial e-commerce and portal systems
 * <span style="display: block; margin: 0in 0in 0pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"> To introduce ecommerce with Business, Technology & Social perspective
 * <span style="display: block; margin: 0in 0in 0pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"> Examine the relationship of basic e-business strategies to business success. Understanding of the end to end technological infrastructure to establish & support e-commerce
 * <span style="display: block; margin: 0in 0in 0pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"> Understanding of ecommerce marketing concepts and how important they are for the success of any ecommerce site
 * <span style="display: block; margin: 0in 0in 0pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"> Overview of some of the commercial ecommerce systems
 * <span style="display: block; margin: 0in 0in 0pt; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"> Understanding of different types of e-commerce business models, associated technologies & their integration & effective interaction among these technologies
 * Design & implementation of e-commerce applications and associated hardware, network & security infrastructure
 * Understanding of different components of e-commerce application such as product catalog, shopping cart, shipping, payment methods, fulfillment, marketing, etc.
 * Marketing & social impacts of ecommerce
 * // Introduction to E-commerce //
 * // E-commerce business models and concepts //
 * // Technology Infrastructure of E-commerce //
 * // First term Exam //
 * // Planning and designing an E-commerce website //
 * // Security and Encryption //
 * // Ecommerce Payment Systems //
 * // Second term Exam //
 * // Ecommerce Marketing Concepts //
 * // Ecommerce and Communications //
 * // Ecommerce in Action //
 * // Final Exam //