f12_mis565_advecommerce

=MIS565: Advanced E-commerce=

Semester:
Fall 2012

Instructor:
Ali Hashmi

Contact info:
ali@plumtreegroup.net ahashmi@iba.edu.pk mobile: 0334-3192577

Program:
MS (MIS) Course Outline Fall 2012 MIS 565 Advanced Ecommerce

Course Description

 * Understanding of E-business/E-commerce Strategy
 * Overview of E-commerce models and Applications: E-learning, E-government, E-Auctions, Online retailing, Social Networks, etc
 * Understanding of different components of E-commerce/E-business: E-Marketing, Order fulfillment, E-logistics, E-infrastructure, etc
 * Understanding of Launching a successful online Business and e-commerce projects
 * Overview of some of the commercial applications

=** Project **=

** Business Plan outline **
Outline Business overview - Business type - Business model - domain name - Revenue model - Competitive landscape

Marketing plan - Target market - online marketing (SEO, PPC, newseletter, social media, promotion plan, etc) - offline marketing - SWOT analysis

Payment plan

Fulfillment plan - order fulfillment - shipping and logistics

Technical plan - Type of site - Architecture - Site construction (technology, package, custom, etc) - site design - site map - Content management - Prototype/wireframe - Hosting

Security Plan



[| ECstrategy.pptx]
 * Chapter 13: Ecommerce Strategy and Global EC**

** Lectures **

 * Chapter 15: Launching a Successful Online Business and EC Projects**


 * Chapter 12: Fulfilling E-commerce Orders and Other EC Support Services**


 * Chapter 4:Consumer Behavior, Internet Marketing, and Advertising **
 * [|Details]
 * [[file:fcsiba/Emarketing.ppt|Download]]
 * 4 MB


 * Chapter 11: Electronic Commerce Payment Systems**


 * Chapter 7 – Innovative EC systems **


 * Chapter 10: Ecommerce security**


 * Chapter 8: Mobile Commerce**
 * [|Details]
 * [[file:fcsiba/mcommerce.pptx|Download]]


 * Chapter 5: B2B Ecommerce**

** Assignments **
Assignment #1 Due on Sept 17th, 2012



Assignment #2: Due Mon, Sept 24th Case: HOW TELECOM NEW ZEALAND (TNZ) EXCELS WITH CONTENT MANAGEMENT (Chapter 15)

Enter rackspace.com. Examine its hosting, development, and other tools. Compare it with services offered by 1and1.com. Write a report.

Many individuals try to make a living simply by buy- ing and selling goods on eBay. Visit ebay.com and make a list of the ways in which these entrepreneurs use cross-selling and up-selling in their sales activities.

Case: TOYOTA SCION GOES SOCIAL FOR ADVERTISING AND MARKET RESEARCH (chapter 4)
 * Assignment #3: Due Mon, Oct 22nd**
 * [|Details]
 * [[file:fcsiba/TOYOTA SCION GOES SOCIAL FOR ADVERTISING AND MARKET RESEARCH.doc|Download]]
 * 32 KB

Enter doubleclick.com and examine company's any 3 products. Prepare a short report.

Case: Chapter 7 - Social Networking Initiatives by The New Zealand Government Answer all case questions
 * Assignment #4: Due Fri, Nov 9th**

//Select some B2C sites that cater to teens and some that cater to older consumers. What types of e-payment methods do they provide? Are there any differences among the methods used on different types of sites? What other types of e-payment would you recommend for the various sites and why? //

Case: Chapter 11 UBS PAINEWEBBER’S BUSINESS OPERATIONS DEBILITATED BY MALICIOUS CODE Answer all case questions
 * Assignment #5: Due Mon, Dec 17th**

Question: Consider how a hacker might trick people into giving him their user IDs and passwords to their Amazon.com accounts. What are some of the ways that a hacker might accomplish this? What crimes can be performed with such information?

Sample competitor Grid

 * [|Details]
 * [[file:fcsiba/compGrid.xls|Download]]
 * 22 KB

SAAS - Dos and Donts


 Consumer Behavior, Internet Marketing, and Advertising [|Six Stages of E-government] New York Egovernment Report Thanks for sharing your comments and glad to see that you found the course useful. thanks, http://www.whitehouse.gov/sites/default/files/opengov_report.pdf

 Chapter 8 – Innovative EC systems